I had the incredible opportunity to attend the #WhatDrivesHer Luncheon and Panel hosted by Women in Automotive and She Buys Cars at the Chicago Auto Show. Did you know that Chicago Auto Show is the largest auto show in North America, spanning more than 1 million square feet of floor space at the McCormick Place? Yup, it’s a big deal! The Chicago Auto Show is a great place to connect with the consumer, but surprisingly it is the women who are driving vehicle purchase decisions in their homes. Here are a few facts: Women are equal to the male attendees, closing the gender gap in attendance at the Chicago Auto Show. 1/2 of show attendees are female. The primary buyers of cars are women, despite the male-dominated industry Women make 85% of the purchase decisions (That’s HUGE). We do like so shop! *Flips Hair* What Drives Her Panel Discussion The panel moderated by Bridget Brennan. Bridget Brennan is the Founder and CEO of Female Factor. She is a #GirlBoss! The panel participants included: Kathy Gilbert, CDK Global Director os sales, and business development. Candice Crane, Hireoloy, vice president of dealer solutions, and Jody Hal, Steel Market Development Institute vice president, […]
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